As social media becomes ever more popular, it’s increasingly important for businesses to be aware of what people are saying about them on social sites such as Twitter, Facebook and others. Brand reputation monitoring has become an essential aspect of running your business. Fortunately, there are several effective social media tracking tools that can help you do this effectively. The following are ten of the best ones.
Sprout Social is a site and service that lets you monitor your social media reputation across multiple platforms. Not only does it integrate with Facebook pages and Twitter, but also sites such as FourSquare, LinkedIn and others. In addition to tracking your reputation, Sprout Social lets you schedule posts, manage and assign various social media tasks and keep track of your competition. Another helpful feature is that you can take advantage of Sprout Social’s 30 day free trial to see if it’s right for you.
Tagboard is a tool that lets you monitor keywords, using hashtags, across a variety of social networks. This is useful in a couple of ways. First of all, it allows you to monitor your brand’s reputation. You can use your business name or product name as a hashtag to find out what people are saying about it. It’s also useful if you want to curate content on a particular subject.
Google Alerts is a simple and free tool that you should definitely be using to monitor your online reputation. It’s simple to set up Google Alerts using any criteria you choose. You can get alerts concerning your name, your company or blog name, on articles you’ve written or perhaps relevant news concerning competitors or your industry in general. You have nothing to lose by using this service and you can change the settings whenever you want.
If you are using Twitter for your business, TweetDeck is one of the best tools you will find anywhere. Among other things, you can use this service to track topics, lists, hashtags and groups on Twitter. If you work with a team, TweetDeck can be used to make it easier for everyone to work together and share data. One of the best things about this tool is that it lets you keep track of multiple timelines from a single dashboard.
Mention.Net is another service where you can conduct social media tracking by setting up alerts. This service monitors a number of platforms, such as videos, forums, news, Twitter and Facebook. It also monitors 42 languages, so you won’t miss something just because it’s written in another language.You can set up one alert for free. This is a good service to use as an accompaniment to Google Alerts, which may not pick up everything.
Twilert is a service that’s made especially for monitoring keywords across Twitter. This tool goes beyond watching hashtags; it can also identifies words within tweets. This makes it useful for monitoring mentions of your company on Twitter, as well as for tracking trends and seeing which terms are popular at any given time.
Google Analytics is a free tool from Google that every business can benefit from in some ways. It’s useful for far more than reputation management, as it’s also an SEO tool and a way to find out where your traffic is coming from. You can use Analytics to find out which of your web pages are performing best, which geographical regions your visitors are coming from, which sites are referring visitors to your site and much more.
Social Oomph is a tool for social media monitoring and tracking many social media sites, including Twitter, Facebook, Plunk, LinkedIn, App.net and more. On both LinkedIn and Facebook it monitors not only pages but also groups and profiles. You can track keywords for social media reputation management. You can also do a variety of other things, such as schedule posts, find people to follow on Twitter, automatically follow people back when they follow you and automatically send direct messages to new followers. There is both a free and professional version of Social Oomph.
Hootsuite is one of the best known and popular social media tools. It provides a web-based, user-friendly dashboard from which you can monitor many social media platforms. It integrates with Facebook, Google+, LinkedIn, Twitter and more. Hootsuite also provides analytics tools to help you figure out how your business is performing on different social networks.
Brand Monitor, as the name suggests, is a tool to help you continuously track the health of your brand. This is a sophisticated service that doesn’t simply use one or two metrics such as keywords or hashtags, but takes a multidimensional approach to collecting data about your brand and comparing it to those of your competitors.