2019 is shaping up to be a very exciting year. With all the new advancements in technology, the ability to run a video marketing campaign can be as simple pulling out your smartphone and pressing record on the camera. Just a few years ago, this type of leverage was impossible for someone with a small or nonexistent budget.
Here are 3 video marketing trends you may want to take advantage of to give your campaigns the edge over your competition.
1. Live Video
One of the most powerful aspects of video marketing any serious business person should embrace is live video. Anyone with a smartphone has the ability to turn their phone into a live broadcasting studio. Social media platforms such as Facebook, YouTube, Instagram, Snapchat, and Twitter have all embraced live video. People will typically watch a live video much longer than a pre-recorded video.
Live video has one specific advantage over pre-recorded video: viewer engagement. Viewers can make comments during the video, ask questions, send emojis and other features that allow them to interact with the person doing the recording. Live videos are also great for team trainings, product demonstrations, webinars, or simply connecting with followers by giving them a peek into your lifestyle.
2. 360-Degree Videos
Another rapidly growing trend is the use of 360-degree videos. If you’ve ever driven down a city street and happen to witness a branded Google vehicle with a funny looking camera mounted on top of it with lenses all around it, then you’ve more than likely witnessed this technology in action. 360-degree videos can be seen in the street view feature of Google maps, video games that use virtual reality, and even to show real estate listings to potential clients. These types of videos have higher repeat viewer rates as well as user engagement.
3. YouTube Ads Over TV Ads
As technology changes, so does advertising. For instance, companies spend millions on television ads during events such as the Superbowl and they are very hit or miss. A marketer with a fraction of the budget these companies can launch an advertising campaign on YouTube with greater reach and impact on their intended market.
If you embrace one or all of these trends, you’ll be putting yourself ahead of the marketers who haven’t started using these forms of advertising. Being able to deliver your message literally in the palm of your target market’s hand can take you from obscurity to a household name. The question is will you follow the trends or watch them go right past you while others take advantage and prosper?